Canada's Diamond Store since 1919. Peoples offers Canada's largest assortment of diamonds and fine brand-name jewellery items. Peoples offers customers a strong assortment of affordable fine jewellery and a comfortable, accessible shopping experience. Peoples makes it easier than ever for our customers to find jewelry for any occasion with a variety of credit programs. Peoples offers Canada's largest assortment of diamonds and fine brand-name items, including Canadian diamonds. A highlight of the collection is the exclusive Celebration Canadian Diamond, a special 100-facet diamond that offers extraordinary brilliance.